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Case Study #2

Medical Meeting Gains Worldwide Recognition with Revitalized Marketing Strategy

Challenge: An important educational program in the field of interventional cardiology needed a fresh perspective to attract a larger audience and carry it through the new millennium

Solution: James R. Margolis, MD contacted Promedica International CME to revamp the program and create a marketing strategy that capitalized on the assets that made the meeting unique.

Details
In 1998, Dr. James R. Margolis contacted Promedica International CME regarding his meeting that was vital to the development of the field of interventional cardiology, but needed to take a bold new approach to reach its critical mass, and ultimately be effective in its goal of advancing interventional cardiology around the world.

As a result, Promedica International CME was faced with several challenges:

  • The scientific program was not differentiable
  • The interventional cardiologists were not aware of this meeting and its value to their practices
  • Despite its history as an important meeting, there was no brand recognition to attract new and return attendees

In working with Dr. Margolis, Promedica International CME recommended expanding the faculty to include the premiere interventional cardiologists from all across the globe. The international faculty brought comprehensive coverage of interventional issues, as well an awareness and reputation the meeting not previously enjoyed. In addition, PMI developed a marketing strategy that highlighted this newly assembled faculty, the intimate, academic nature of the meeting, and its spectacular balance of education and skiing.

Promedica International CME’s efforts to create brand recognition have been successful, as the Annual Interventional Cardiology program is recognized immediately by its logo and has a loyal following of over 300 physicians. This ‘meeting of the minds’ has truly become the think tank for advancing the latest developments in Interventional Cardiology all across the world.